Tuesday, January 22, 2008
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Lingerie Merchandising
Lingerie, in the past, was mostly purchased for special occasions or events, and still is. In the last few years, lingerie sales have vastly increased as younger and older demographics have started indulging themselves in the latest lingerie. People are starting to realize that higher-quality, durability and functionality are worth paying for. What does this mean for lingerie store owners? It means that you can charge more for higher quality items. It also means that there is a need for a more attractive display that can be aimed at many different age groups. Successfully promoting your product is extremely important when you're selling an item like lingerie, which women are very picky about. Wooden hangers are an elegant option when promoting lingerie sales. Studies show that consumers are willing to spend more money on merchandise that is displayed on high-quality clothes hangers. Consider spending more money in this area to boost your sales and to move high priced merchandise.
Choosing the right hangers for your store depends on the overall mood that you want portrayed. Fun, accessorized lingerie aimed at younger women can be displayed on acrylic, decorated and beaded hangers to attract attention. Older women much prefer a beautiful wooden or satin hanger that adds to the elegance of the product that they're buying. Matching the hanger to your product is an important decision when stocking the display items that you purchase for your store.
There are a few things to consider when purchasing your hanger supply. When you're merchandising lingerie, you want to consider slippage. Satin hangers are very nice, but you want to choose one that isn't too curved. The nightgowns and slips that will be hanging from these hangers are usually satin or silk themselves. Choose a hanger that has a straight design so that garments don't easily fall off and hit the floor. Some have metal balls or pegs protruding from the top of the hanger that can be a real asset when you want to use satin hangers. If you're using plastic or acrylic hangers, choose ones with notches for straps to hang from or with rubber grips across the hanger top to stop items from slipping around.
The next thing to consider when choosing hangers for lingerie is quality and damage control. Lace, silk and satin can be easily damaged by cheap plastic hangers or low-quality metal grips with protrusions that easily snag delicate fabrics and appliqués. Losing merchandise to damage can be a very costly mistake. Don't skimp on your spending when it comes to choosing the right hangers. The money you spend up front can really pay off in the long run.
When you're displaying lingerie, you usually want to keep most items down lower where customers can look closely at detail and easily find their size. Items up high are usually overlooked and don't sell as well. Keeping this in mind will help you realize how important your choice of hangers is. Everything about your display affects the customer's impression and interest. It even dictates how much money they are willing to spend in your store.
About the Author: Ron Maier is the owner of OnlyHangers.com, a leading provider of high quality clothes hangers,including wooden hangers. For more information, please visit http://www.onlyhangers.com